Notes from the pipeline
What your CRM forgets, why forecasts lie, and how to find where deals really die. Written for the people who own the number. New posts on Mondays.
The numbers your CRM throws away every night
Your CRM knows what the pipeline is, not what it was. Four numbers only history can give you (stage conversion, time in stage, slippage, net movement), and how teams dig them out of HubSpot by hand.
Read the post →Why we built Reven.eu
15 years of shipping the best product in the room taught me the product rarely wins. Here's the sales problem, and the investor's offhand ask, that became Reven.eu.
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